top of page
Tim Binnion Creds Deck 2021-12 email.jpg

We are (better)labs.
We're Circular and Sustainable Design and Innovation experts based in Shanghai.

We lead the exploration and creation of (better)b solutions for the world, helping businesses redesign their products and organisations sustainably so they can meet their future challenges.

What We Do
Tim Binnion Creds Deck 2021-12 email.jpg
We can guide you along the entire design process,
or help out with just one area:
  • Empathetic Design Thinking

  • Empirical Consumer Research

  • Product Concept Development

  • Prototyping

  • 3D Printing

  • Detailed Design for Manufacture (DfM)

  • Product Engineering

  • Finite Element Analysis (FEA)

  • Product Sourcing

  • Manufacturing

  • Circular Design Thinking Workshop

  • Circular Business Model Development

  • Circular Product Redesign

  • Life Cycle Analysis (LCA)

  • Circular Impact Score

  • Circular Material Selection

  • Sustainable Packaging

While Circular Thinking provides the foundation of everything we do
Past Work

Some of the (better)b things we've done in the past:

About Us

Tim is trained in Product Design Engineering, with a focus on circular and sustainable products and services. He has facilitated circular design workshops, won innovation awards and spoken at the annual Green Cities conference, along with being an alumni of CSIRO’s deep-tech startup accelerator program in Australia. He is one of the first to combine the product design and engineering fields with sustainable and circular innovation in China.

Behind all this, Tim was raised in Melbourne, Australia, and as a child was fascinated with how things worked, constantly creating and making a variety of contraptions from Lego, cardboard and string. This led to a career in creating and developing products, balancing the creativity of design with the analytical know-how of engineering, culminating in a move to China to gain greater experience in production and manufacturing.

Living in one of the world’s most dynamic markets in China has led Tim to constantly look to the future instead of getting held down in old, traditional business ideas, always striving for better ways to optimise, transform, and innovate for the world’s future challenges.

Get In Touch
bottom of page